15+ years driving growth for global tech leaders — Intuit, Texas Instruments. I've built content functions from zero, modernized B2B GTM with AI, and delivered 30%+ CAGR on a cloud business that needed a turnaround. Looking for the next team to scale.
portrait.jpg in this folder to replace.From 2020–2025, Tara owned the acquisition GTM strategy for Intuit's professional tax business, transforming it into the company's top-performing cloud growth line. She doesn't just run channels — she rebuilds what's possible when growth, AI, and product strategy are wired together.
When the business needed to pivot a legacy desktop product to a higher-value cloud offering, Tara was the architect of the marketing motion that made it work. She set the channel mix, ran the $300K growth budget, owned the forecast, and briefed the VP every two weeks on what was working — and what to kill.
The signature move: rather than throw more spend at saturated channels, she deployed an AI propensity model to identify the prospects most likely to convert to each of the three software options, and rebuilt CRM around it. Match accuracy went from 34% to 81% — the team stopped wasting outreach and started compounding on intent signal.
She also expanded lead generation into new channels as well as channels not previously considered for lead generation. By the end of her tenure, 28% of leads were coming from new channels — affiliates, sister-business-unit lead pass, webinars, trade shows, and emerging ad surfaces. A more diversified, more durable funnel that didn't depend on a single channel to perform.
Growth marketing without breadth is a channel hire. Tara built her growth function on top of brand, media relations, content, and now product marketing — meaning she's the rare leader who can hire, coach, and challenge across every function on a marketing org chart.
Built a TI product line's media share of voice from middle-of-the-pack to category-leading — +200% in one year. She knows how the demand-gen funnel actually fills at the top.
Built Intuit pro tax's content function from zero — managed a team of 3 direct reports (editor, designer, training marketer), drove +165% traffic, and scaled webinars to 1,000+ attendees. She knows what "good" looks like when she hires a content lead.
Five years owning Intuit's pro tax growth motion. +30% CAGR on the cloud growth leader, 81%-accurate AI propensity model, $300K budget, biweekly VP briefings. The role she wants to scale up next.
Currently pioneering the pro tax group's first customer-centric messaging framework, an AI-built competitor intel system, and a scalable launch enablement framework. She knows how to make a product team's positioning actually land.
Started her career writing for Congressional hearings & client policy briefs. Translates well to high-stakes executive comms and regulated-industry messaging.
Someone who can run growth, mentor brand, hire content, and partner with product — without being the bottleneck on any of them. Built for Full-Spectrum Growth Leadership.
Most marketers are still asking ChatGPT to "make this email shorter." Tara is building durable systems that compound across her whole org. Below: three AI systems she's shipped at Intuit — two of them in the last year.
Spearheaded an AI propensity model embedded in the CRM that rebuilt outbound around predicted product fit. The model eliminated outreach to prospects unlikely to convert and concentrated the team's effort on signal-rich audiences.
The shift in match accuracy didn't just lift conversion — it changed how the team thought about acquisition spend. Channel decisions stopped being arguments and started being model-informed.
Built an AI system that turns raw sales call data into searchable competitor battle cards, with a business-unit Slack channel to democratize the insights and accelerate cross-functional response.
Rebuilt Intuit pro tax's product playbook as an AI-powered knowledge base. Where the prior playbook averaged 5 weekly viewers at peak season, hers hit 31 weekly viewers at peak — a 6.2x lift in actual usage by cross-functional partners.
Tara hasn't chased awards or stage time — she's built things that worked. The receipts come from the people in the room with her.
"Tara consistently impresses with her proactive and exhaustive approach to finding new areas for growth. An example of this is how she has partnered closely in the very untapped area of education to find another area of lead growth. She is never satisfied with the status quo and demonstrates a strong drive to uncover potential in unexpected places. When a new and innovative idea comes around from my [growth marketing] partners, more often than not, I can trace it back to Tara."
"Your ability to partner effectively across all the functions you work with — sales, product, digital, etc. — is what I view as one of your superpowers."
"This is awesome! Love the employee obsession, AI usage, and the feedback loop. Plus, the content is drastically improved! Kudos."
"The playbooks have SOOOOO much incredible information and links to additional information. I STRONGLY recommend looking at those and looking at the stuff they link to."
"You are doing a phenomenal job leaning into the Product Marketer role, and I appreciate how much you are collaborating with the retention team. The feature launch assets that you are creating are going to save myself and the team significant time. While this may sound like a small or routine part of your job, it feels like the missing piece to my work that I never knew I needed."
Click any role to expand the detail. The pattern is clear: each chapter added a layer — policy precision, then media reach, then content rigor, then growth ownership, now product marketing — that compounds into a complete leader.
Pioneering customer-centric messaging frameworks and shipping AI-built GTM tooling for Intuit's professional tax group.
Owned the acquisition GTM strategy that delivered 30%+ CAGR over three years on Intuit's pro tax cloud line — fueled by an organization-wide strategy shift she led, alongside aggressive channel expansion.
Built the pro tax content marketing function from zero — managed a team of three (content editor, designer, training marketer), drove a 165% traffic lift, and scaled webinars past 1,000 attendees.
Led a four-person team running content marketing & media relations programs for a high-priority Texas Instruments business unit. Senior account ownership across product launch and thought-leadership campaigns.
Drove a 200% increase in brand awareness & media share-of-voice in a single year for a TI product line through media relations and analyst engagement.
Cut her teeth in policy & persuasion — researching legislative issues and preparing speeches, white papers, and Congressional hearing memos for travel-industry clients. Foundation in high-stakes executive writing.
Tara is open to senior leadership roles where growth is the engine. Best fit: B2B SaaS or fintech, AI-forward teams that want full-spectrum growth leadership — someone who runs growth as the engine and is fluent across brand, content, and product marketing too.